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Websites have been used by the general public since the mid-1990s, and the demand for online platforms is now higher than ever before. From local bakeries to solo freelancers and tech giants, almost every business has a website to showcase their products and services.
The UK alone has over 2.7 million active websites, and despite the nationwide financial crisis, the web design industry has seen considerable growth. The UK web design industry in 2023 was worth £621.3 million.
Whether you’re a business owner or aspiring web designer, you’ll have noticed that the web design trends over the years have changed dramatically. Websites started out as simple, text-based interfaces, before morphing into sites with jarring backgrounds, and finally evolving into the more modern, minimalistic and intuitive designs we know today.
Whether you want to launch a new website or revamp your existing website, you’ll benefit from being aware of the latest web design trends.
In this blog post, that’s exactly what you’ll learn, as we discuss the latest web design trends of 2025.
Getting Personal
Your business website should be as unique as your brand. Say no to generic website UI/UX and choose customised web designs. A certain web design trend of 2025 includes incorporating everyday inspiration into your website. This can be anything from literature to flowers to action figures.
Personalising your website will help you stand out from your competitors, create a brand identity, and make your brand easily recallable. Increasing technological advancement has enabled web designers to step beyond the two-dimensional and incorporate 3D design elements, so get creative with your branding.
For example, Apple uses 3D design elements to showcase its products, helping to create an engaging user experience. If you’re an E-Commerce, consider this for your product range.
Another website design trend that’s continuing to dominate is websites created in dark mode. Dark-mode websites don’t just look good; they also have practical benefits. The dark theme provides great contrast between the text and the background, which is one of the key reasons why it’s a popular website UI/UX theme. This can help to reduce eye strain, especially if someone is working in a low-light environment or is browsing at night.
Furthermore, dark mode on screens will help reduce the device’s battery consumption, so users can browse for longer.
Alexa, Cortona, and Siri are ubiquitous in our lives, and they all have one thing in common: they’re AI-powered voice search tools. Incorporating voice searches into your website UI/UX is another emerging web design trend of 2025.
Brands like Sephora, H&M, and Starbucks use voice search on their websites, which is changing the way users shop online, not to mention making it extremely convenient. Voice-based search also makes a website inclusive and accessible to the disabled community.
Web designers and developers should definitely look into how they can integrate this interactive feature into their latest website designs.
Web design trends over the years have changed dramatically, with the use of micro animations becoming more common. Adding a touch of interactivity and realism, this feature helps guide users through the consumer journey.
Strategically using micro animations can make user interactions more fun. While this website design trend has been around for a long time, it’s set to become more sophisticated in 2025. A common use for micro animations is to highlight buttons and provide feedback.
Website design in 2025 will continue to follow the minimalist trend that we’ve seen in recent years. Modern websites prioritise white space in their design elements and layout, which plays a big role in their visual appeal. This web design trend is more than just attractiveness; it helps to create a sense of balance, so you can highlight important content and guide visitors to take the desired action.
A minimalist design helps to make a better first impression compared to a cluttered website, so in this case, less really is more.
Paying attention to website UI/UX is key to building a successful online presence in 2025. Website UI/UX is an essential part of technical SEO, which will help the site rank better on search engines.
Some important user experience elements include faster page load time, use of white space, use of multimedia, and scannable SEO content.
Consumers are increasingly using their mobile phones to browse websites, so when you’re designing a website UI/UX, you need to ensure it’s compatible with different screen sizes and resolutions.
Modern websites should prioritise user interface as much as user experience. You can do this by including voice searches, easy-to-understand CTA, image captions, and transcription to any video present on the website, and removing any distracting elements from the design aesthetics.
Now you know about the top web design trends of 2025, it’s time to start working on improving your web design and development process. Whether you’re a small business or freelancer, staying updated with the latest web design trends will help you stay ahead of competitors.
Of course, with all that said, the best website design isn’t only about being “trendy”—it should ultimately be built with the users' requirements in mind.
If you’re keen to simplify the implementation of these web design trends, check out QualityHive. We understand the challenges of meeting deadlines while creating a unique web design that appeases your clients and their customers alike. To streamline the process of gathering feedback and implementing changes, we’ve created an all-in-one QA and website feedback tool.
Start a free trial today to learn more about how QualityHive can make web designing and development a smoother experience for everyone.
