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A website is an extension of a brand product or service. Deliver a bad website experience and you probably won’t see the visitor again. In fact, according to Zippia, a whopping 88% of online users are unlikely to visit a website again after a bad experience; that’s nearly 9 out of every 10 visitors! With a large ocean of content waiting to be explored, people don’t have the time or patience for a shabby and poorly-performing website.
The startling statistics on website user experience show the importance of offering a user-friendly website. Ultimately, the onus is on web developers and designers to create a smooth experience through the process of annotating websites.
But what is website annotation? Is it the way forward for developers, brands and QA specialists?
QualityHive, a developer-focused task management and website feedback tool answers this question and more. In this blog, we unwrap website annotation, its importance, and how it can be a game-changer in your web development process.
Website annotation is the process of adding explanations or contextual information in the form of comments, notes, and marks to a web page or website. It helps provide more context, feedback, and instructions to team members or web developers.
During the annotation process, you can add comments and notes to the markup of a live webpage without editing the HTML code. These notes are also visible to your team using the same online annotation tool.
Conventionally, website reviewers share feedback via email, an Excel sheet, feedback forms, or in a PDF, resulting in a lot of back-and-forth between teams. Instead, the less time-consuming and more efficient way to work on the annotation process is using a web-based annotation tool like QualityHive.
Annotating websites is essential in web development, digital marketing, and website optimisation because it has the ability to streamline team collaboration, improve website performance, and enhance user experience.
Keeping its value in mind, annotating websites is an indispensable process for the following reasons.
The website annotation process pinpoints the problem areas behind an unsavoury user experience (UX).
Images and video taking time to load
Glitching components
Menu errors
Broken sign-up and other calls to action (CTA)
Dead links
Non-responsive hover states
HTML code within the content
Ironing out these kinks using an online annotation tool can enhance the look and feel of a website, and offer a smoother experience. Working on all these factors can keep users on your website or webpage for longer and ultimately improve conversion.
Once you’ve ensured a smoother user experience, you want a website design that jumps off the screen and talks to your target audience. Annotating your website can help you answer the following questions:
Is my intent and offering clear enough?
Am I striking the right balance in copy and imagery?
Will the copy and imagery be attractive enough to grab attention instantly?
Is the path to purchase clear and easy to follow?
If you can easily answer these and some more important questions about your website’s design, you’re on the right track.
It can be a thorn in the side of a designer or developer to receive illegible feedback on a page they have spent hours perfecting. Eventually, it can lead to frustration, delays, and potential errors that could have been avoided in the first place.
Keep the guesswork out and help your web developers understand exactly what needs to be addressed using an online annotation tool. Some of the best website feedback tools allow team members to leave detailed suggestions and feedback directly on web pages, thereby improving communication and reducing the incidence of errors.
With a handy tool like QualityHive, web developers and designers can target what needs to be done, ensuring all are on the same page and the project is on track. Sign up for a 14-day FREE trial to experience an annotation process like no other.
As one of the best website feedback tools for design and development agencies, website owners and content managers, QualityHive can deliver multiple benefits through its various features, some of which are:
Instant, real-time feedback
Real-time tracking of annotations reduces your development team’s time spent going back and forth.
In-built screenshot or video recording
Screenshot or record your comments and suggestions to ensure clarity and speed up the annotation process.
An engaging Kanban board
Action tasks and track your project’s progress in real time with relative ease.
Stress-free team collaboration
Get rid of the stress of sifting through an Excel or PDF of comments and notes. Embrace smooth and stress-free coordination with your team with our stellar task management features.
QualityHive is compatible with all modern browsers and devices, so you can raise unlimited bugs and feedback from any device. Learn more about the features of our online annotation tool here.
Understanding the significance of website annotation is the first step, having a reliable website feedback and task management tool is the next and the most important one.
QualityHive’s industry leading features act as a lifeline for your developers and designers by helping them raise precise feedback, improve team collaboration, and in turn, boost productivity.
Save countless hours on annotation and feedback by integrating our revolutionary QA tool into your workflow. If you don’t know how to get started, we’re ready to help you decide the right plan for your project and team size.
Book a demo today to learn more about how our tool can streamline your website annotation process.
