Starting a business is often easier than sustaining it. Whilst your talent and some financial backing are enough to get the business started, clients are the lifeblood of any organisation. With stiff competition, however, it becomes more and more challenging to attract new clients. And as we all know, without new clients, it’s difficult to grow.

As leads won’t come on their own, you must take a proactive approach towards acquiring new clients. Whether you’re running a web development agency or are a freelance web developer, to sustain your business in 2025, you must be able to retain your old clientele and get new clients.

The best way to get new clients as a B2B agency in this competitive market requires out-of-box strategies and involves thorough planning and execution.

In today's article, we’ll be looking to get more clients as a web development agency.

Tap Into Your Network

Tapping into your network of past clients, ex-colleagues, friends and family can be a great way to get more clients as a web development agency. Start by talking to locals and ask your past clients to refer you to their business associates and connections.

Reach out to people via email, or phone and stay proactive. Getting new clients is not easy and takes time to build.

Grow Your Social Presence

Data suggests that 75% of B2B buyers are relying on social media to find the right talent for procuring their products or services. One of the best ways to get more clients as a web development agency is to build a strong social media presence.

This includes:

Sharing your past work on social media (your profile acts as a digital portfolio)
Posting client feedback and testimonials
Showing your web development and design process
Providing insights about your team members

The best social media platforms for B2B businesses are LinkedIn, followed by Instagram and Facebook. To find web design clients, it’s important to keep your social media profile updated with the latest happenings, including recent projects, new services or new employees.

Optimise Your Own Website

If you are looking for an answer to ‘how to get clients for web development business’, dedicating time to your website is crucial.

The design sensibilities and features on your website showcase development capabilities and personal style.

It’s also worth implementing SEO best practices within your website to increase your visibility on search engines, like Google. Search engine optimisation and content marketing are some of the best ways to get new clients organically. If you’re a web development agency, one such way to attract more visitors is by creating different pages for all of your different services, targeting specific keywords, like “WordPress web development”. Alternatively, you could optimise for certain locations, like ‘website developer in Hackney’ or ‘web dev Camden’.

When you rank in the first position on Google, you can expect a CTR (click through rate) of 39.8%, while ranking in the second place gets you approximately 18.7% of all the traffic for a particular search. Hence, it becomes extremely important to work on your website’s on-page (content) and technical (page speed and layout) SEO to rank on top of SERPs.

Warm and Cold Outreach

Cold emailing is a great way to attract new clients. Yes, it takes time and dedication, but when done right it can deliver great results. The first step is establishing who you want to target. This can be done by looking at people who have engaged with previous content on social media, or those that have shown interest at a networking event. Use data, and consider those who have downloaded your brochures or other marketing materials.

Remember, it’s much more effective to personalise your emails, rather than send generic ones. Perhaps go one step further and take a look at their website for tailored advice - find what can be improved, and explain how your services will help. Make sure to follow up in a few days!

Personalised emails can work wonders for your business client acquisition strategy.

Save countless hours on your projects

Raise tasks in under 3 seconds using our revolutionary widget

Refine Your Product

It may seem obvious, but the best way to get more clients as a web development agency is to offer exceptional products. To achieve this, you can use the latest tools, undertake extensive testing and QA, and implement client feedback and faster turnaround times for your web development projects.

QualityHive is a tool that has been created especially for web developers, QAs and website owners to expedite and streamline the process of giving and monitoring feedback.

Offering top-quality work that meets your client's vision and industry standards will help you get easy referrals and repeat business.

Use QualityHive For Exceptional Service

QualityHive is the ultimate tool to aid in getting more clients as a web development agency. We are a developer-focused website feedback and task management tool that can help you save hundreds of hours of development time.

Obtaining feedback from clients or the QA team is much easier with QualityHive. Simply record a video or audio of the issue and send it across to the development team. You’ll no longer have to ask clients about the device details, as with QualityHive, you can automatically capture details such as browser/OS version, screen dimensions and colour density.

Our Kanban board makes it easy to manage feedback and track the progress of the web development project by all involved stakeholders.

Get all this and more with us. Sign up for a 14-day free trial to understand how using our tool can help you improve your work process and acquire more clients.